InDesign

Annual Report

Advertising Design | Individual Project
Client: Communication Arts Technology Program (CATP)
School: Jefferson Community and Technical College, Louisville, KY
Expected Completion: 2024
Theme Colors: Red and White (based on official logo)

Project Objective

Design a visually compelling Annual Report that highlights the mission, accomplishments, and future goals of the Communication Arts Technology Program. The report aims to engage and inform a wide audience—taxpayers, administrators, students, and potential grant partners—while promoting continued support through scholarships and funding.

Creative Strategy

Use student work and photography to tell the story of CATP’s impact on the community and state
Showcase program awards, student achievements, and faculty excellence
Emphasize the uniqueness of CATP, including the only Commercial Photography track in the region
Incorporate interviews, portraits, and original layouts to reflect the identity of the program

Key Goals

Inform and inspire stakeholders
Reinforce the value of public arts and technology education
Reflect the professional quality and legacy of a 50-year-old program
Deliver an original, full-color, high-impact design rooted in strategy and storytelling

This project represents my ability to combine design, communication, and research into a unified visual narrative.

Branding & Packaging Design

Label Cool lime

Label Grapefruit

Label Sweet Orange

Magazine Ad

Web Site Design

POP Display

Advertising Design – Packaging Project

Client: Conceptual Brand / Re-design

Course: Advertising Design

Year: 2025

Objective

This individual project required creating an original or re-designed product identity for a physical item of significant size. The branding system had to include packaging, a point-of-purchase display, and a magazine ad.

Target Audience

Retail customers depending on product type
General consumers shopping in stores
Marketing teams and brand strategists

Deliverables

Product name and brand profile
Original logo design
Slogan and Unique Selling Proposition (USP)
Full packaging design with labels (mocked up in Adobe Dimension)
Magazine ad (8.5" x 11") featuring the product
3D POP display concept and mockup
Photograph or layout showing all elements together

Skills Applied

Brand development and positioning
Packaging and label design
Creative advertising layout
Mockup rendering using Adobe Dimension
Conceptual storytelling and emotional appeal
Research and strategic thinking

Creative Approach

Started from product research and brainstorming
Explored several rough packaging concepts via sketches
Created bold, unique, and store-ready visuals
Used original photography, props, and layout for ad execution
Focused on a cohesive visual message across packaging and promotion